This is a true skiers store- they specialize in high performance ski equipment and ski racing essentials. Owner, Fred Coriell really knows his stuff and is eager to help and advise. The store has a website and you can reserve rental equipment in advance of your trip and get the benefit of a 15% off web-coupon. Additionally, Peak Performance is open one-half hour before the lifts open so you'll never have to miss a minute on the slopes.